‘Men, oxen and flowers’ is a consortium of communities of festive and ceremonial practice united by devotional processions in which practitioners and custodians walk alongside cattle – cows, oxen or bulls – with carts or simple yokes, decorated or carrying floral or plant elements. The partnership agreement shared by these heritage communities aims to support and enhance the knowledge and minute practices underlying these ceremonies, the spaces and rural and urban landscapes where they take place, the animal and plant biodiversity and the knowledge of livestock breeding essential to the maintenance and reproduction of these animals that cooperate in the realisation of the ancient devotions and festivals celebrating an agrarian world that has been radically transformed today, but that in the memory of yesterday finds reasons and ways to remain in these places today, alternating generations between continuity and transformation. The ceremonials that meet recognise similarities and discontinuities, in a dialogue that identifies intangible heritage as one of the most powerful levers of the encounter between cultures and the relationship between man and nature as one of the crucial themes of the past and present.